In the competitive real estate market, client reviews can be the difference between closing a deal and losing one. Positive testimonials not only boost your credibility but also build trust with potential buyers and sellers. However, asking for reviews isn’t always straightforward. Here are 10 creative ways realtors can ask for client reviews, complete with practical tips and tools to help you make the most of your efforts.
1. Send a Personalized Thank-You Video
A simple thank-you can leave a lasting impression, but a personalized thank-you video takes it up a notch. After closing a deal, record a short, heartfelt video thanking your clients for their trust. Conclude by asking if they would be willing to leave a review.
Pro Tip: Use a tool like BombBomb to easily create and send personalized video messages. With BombBomb, you can embed your video directly into an email, making it simple for clients to engage.
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2. Leverage Social Media Shoutouts
After helping a client buy or sell a home, celebrate their milestone by giving them a shoutout on social media. Share a photo of the sold sign or a new home key exchange and tag your clients (with their permission). In your caption, politely ask if they’d be open to sharing their experience with a review.
Pro Tip: Use tools like Canva to design eye-catching social media posts that highlight client success stories.
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3. Include a Review Request in Your Post-Sale Checklist
Realtors often provide clients with a post-sale checklist covering everything from utility transfers to change-of-address forms. Add a step asking them to leave a review, complete with direct links to your review platforms like Google, Zillow, or Yelp.
Pro Tip: Use Trello or a similar project management tool to create and share these checklists digitally.
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4. Offer a Small Incentive
People are more likely to take action when there’s a little incentive involved. Offer a $5 coffee gift card or entry into a raffle for a larger prize in exchange for leaving a review. Be transparent that their review can be positive or constructive—what matters is their honesty.
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5. Send a Handwritten Thank-You Card with a QR Code
A handwritten note stands out in a world dominated by digital communication. Add a personal touch by including a QR code in the card that leads directly to your review page. This combination of old-school charm and modern convenience makes it easy for clients to respond.
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6. Follow Up with a Survey First
Sometimes clients hesitate to leave reviews because they’re unsure what to say. Start by sending them a short survey about their experience. Use their feedback as a foundation to request a review, making the process feel more organic.
Pro Tip: Use a tool like Typeform to create engaging surveys that are easy for clients to complete.
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7. Add a Review Request to Your Email Signature
Your email signature is prime real estate for asking for reviews subtly. Add a line that says, “Loved working with me? Leave a review here!” and include a clickable link to your preferred review site.
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8. Create a Post-Transaction Feedback Loop
Set up an automated feedback loop to request reviews after every transaction. For instance, 7 days after closing, send an email that recaps the deal and includes a request for a review. Automating this process ensures consistency without extra effort.
Pro Tip: Use CRM tools like HubSpot or Zoho to automate these workflows.
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9. Host a Client Appreciation Event
Throwing a client appreciation event is a great way to maintain relationships with past clients. During the event, casually mention how important reviews are to your business and provide easy ways for attendees to leave them on the spot using tablets or smartphones.
Pro Tip: Use event management platforms like Eventbrite to organize and promote your event.
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10. Showcase Past Reviews as Inspiration
Sometimes clients need a little inspiration. Showcase past reviews on your website, emails, or social media posts to encourage others to follow suit. This also serves as social proof to attract more clients.
Pro Tip: Use a review management platform like Trustpilot to collect, manage, and display your testimonials.
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Final Thoughts
Client reviews are the lifeblood of a thriving real estate business. By incorporating these 10 creative strategies, you can encourage more clients to share their experiences while strengthening your relationships and growing your reputation.
Remember, consistency is key. Make requesting reviews a standard part of your process and use the tools and affiliate offers mentioned above to streamline your efforts.
By investing a little time in collecting client feedback, you’ll unlock the potential for long-term success in the competitive real estate market.
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